About Us
How It Started
Crave Happy® began at a desk in my bedroom in Whitakers, NC, but the real spark came earlier. Growing up in Washington, D.C., I remember chasing the ice cream truck through my city streets. That childhood memory planted the seed of color, joy, and creativity that drives this brand.
After graduating from the Art Institute of Charlotte (AICH) with a Graphic Design degree in 2012, I spent late nights sketching, printing, and designing in my small workspace in 2019 with a process work of a hobby. That’s how Crave Happy® was born. Then, Mellisa slowed down by working full-time 9-5 jobs and rebranding the business again in 2021.
Our Mission
Crave Happy® exists to make people feel something real through what they wear. We combine nostalgia, artistic storytelling, and bold design so your clothing becomes part of your identity, not just another outfit.
We stand for:
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Creativity — Each design starts with a story
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Expression — Wear what tells your truth
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Community — Made for dreamers, artists & self-expressers
What We’re Doing Now
Today, Crave Happy® is growing from a passion project into a movement. We’re expanding through:
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Pop-up events and local street activations
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Boutique collaborations and consignment partnerships across NC
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Launching limited drops and storytelling-driven collections
Meanwhile, I’m pursuing a bachelor’s in business administration at SNHU, set to graduate in 2027. That education helps shape a smarter, sustainable, community-first fashion brand blending creativity with strategy.
From a bedroom desk to a brand with purpose — this is Crave Happy®. And we don’t just make clothes. We tell stories. We build connection. We build creative ideas into reality.
